Inbound Marketing is a Marketing methodology that attracts customers by creating useful content and experiences tailored to their needs. Unlike the classic Outbound Marketing that interrupts your audience with annoying advertising content, Inbound Marketing gives exactly the information that potential customers are looking for and solves problems they already have.
Inbound Marketing is about providing solutions and opportunities that have a positive impact on both your potential customers and your business. How is this done?
An Inbound Marketing Strategy can include different channels and types of content to attract potential customers to your website. But Inbound Marketing is just one part of a broader approach to the business world. It’s the idea that it’s not just about getting people to your site, you need to keep helping, supporting and empowering them once they become customers.
This is the new healthy and effective way to grow your business. To merge and channel the actions of Marketing, Sales and Services to help existing and future customers.
This is the simulation of the growth of your business with a Flywheel which through the processes of Attracting – Engaging – Delighting makes the wheel rotate continuously and therefore your business grow faster and better.
Once users reach your site, your sales team can engage with them using tools such as email and chat, offering ongoing value as potential customers learn about your brand. Then your customer service team can thank them after they became customers – acting as a consultant and expert on your product.
Inbound is a method of Attracting, Engaging and Delighting people / customers, which leads to developing a business through creating value and trust in people.
As technology evolves, inbound follows a business approach with a human and helpful mindset. Inbound is a better way to promote, a better way to sell and a better way to serve your customers. And since a good customer means the good for the business, your business can consistently improve over time.
By creating content designed to address the problems and needs of your ideal customers, you attract potential customers and build trust and credibility for your business.
These strategies will help you effectively market your products or services to your target audience using the Inbound method. Below, you will see that there are specific strategies for each Inbound stage: Attracting, Engaging and Delighting consumers, so that your business can grow better.
Inbound marketing strategies that engage your target audience and predefined buyer persona are all about creating and developing content.
To reach your audience, start by creating and publishing content – such as blog articles, content and social media – that offer value. A guide to how to use your product, information about the solution your product may offer, customer testimonials and details about offers or discounts.
To get your audience members engaged in a deeper level through Inbound Marketing, optimise all this content with an SEOΗ βελτιστοποίηση μηχανών αναζήτησης (SEO) είναι η διαδικασία αύξησης της ποιότητας και της ποσότητας της επισκεψιμότητας του ιστότοπου, αυξάνοντας την προβολή ενός ιστότοπου ή μιας ιστοσελίδας στους χρήστες μιας μηχανής αναζήτησης ιστού. strategy. An SEOΗ βελτιστοποίηση μηχανών αναζήτησης (SEO) είναι η διαδικασία αύξησης της ποιότητας και της ποσότητας της επισκεψιμότητας του ιστότοπου, αυξάνοντας την προβολή ενός ιστότοπου ή μιας ιστοσελίδας στους χρήστες μιας μηχανής αναζήτησης ιστού. strategy will require you to target specific keywords and phrases that relate to your products or services, the solutions you provide to your customers, and the ways in which you help your audience.
This will allow your content and information to appear organically on the search engine results page (SERP) for the people who seek this information – also known as your target audience or the right customers for your business.
When using inbound strategies to reach your audience, make sure you communicate and engage with your potential and existing customers in a way that makes them want to build long-term relationships with you.
When using these engagement strategies, be specific about the value you can provide.
These engagement strategies may include how to deal with and manage with potential customers as soon as they make their first contact with you. Focus on how your customer service team responds to them and make sure your entire team is focused on finding solutions for your customers rather than just selling your products. This will ensure that all sales end in mutually beneficial deals for both your customers and your business – which means you add value to your predefined customer profile.
Inbound strategies ensure that customers are happy, satisfied and supported long after their purchase. As a result of these strategies, your team members become consultants and experts who help clients at all times.
Incorporating careful, precise chatbots and surveys to help, support and demand feedback from customers is a great way to please these people. Bots and surveys should be shared at specific time points throughout the customer journey to ensure that they make sense and have value.
For example, chatbots can help current customers get in touch with a new tactic you have started offering them, from which they could benefit. In addition, a satisfaction survey may be sent 6 months after your customer purchased the product or service to receive feedback and improve your product or service.
Listening to social media is another important strategy in terms of customer satisfaction. Your social media followers can leave comments, questions, or share their experience of your products or services. Respond to these interactions with information that helps, supports and encourages your followers, because it shows that you listen and care about them.
Finally, an Inbound Customer Satisfaction Strategy is one that helps and supports customers in any case, regardless of whether your business is gaining something at the moment. Remember that a happy customer becomes an ambassador and supporter of the brand, so he must always handle all interactions with customers carefully, both important and insignificant.
