Marketing Automation is a software that allows you to automate the basic sales and marketing actions. It enables the sales department to focus on the things that matter – to engage with the most important customers and close sales – while avoiding repetitive minor tasks.
If your business has reached the point where personal monitoring of each individual customer is no longer a viable option and the initial approach process is done via email, then you are definitely a good candidate for Marketing Automation.
Too often, escalating a company’s sales activity leads to an increase in the number of salespeople employed. However, it is a high risk approach because you need to invest valuable time in training new salespeople, who may not be able to pay off. This can cost you at least six months of your time and high salary costs.
Marketing Automation offers you a very practical alternative that is more effective means of:
Marketing Automation will allow you to increase your sales by using resources more efficiently, allowing your key salespeople to engage with your most potential customers, while also automating and tracking the customer acquisition process, knowing which salespeople respond best to their objectives.
Internet visitors who have visited your site may not be ready to convert right away, even if they have left their contact information. Those who are in the early stages of researching and weighing the options available in the market can flee from clumsy approaches of your salespeople.
Marketing Automation provides you with the tools to automatically and gradually “keep in touch” with the prospect of slowly maturing until they are ready to accept the closing of the sale, as a logical consequence of the process.
Marketing automation software is a tool that, when used effectively, can greatly support your sales and Marketing Plan. However, in order to implement it properly and effectively, you need to set up the automation software framework to cultivate your potential customers and lead them as “mature sales opportunities” to your sales team.
Your site attracts customers by creating interest and questions, to filter only mature potential customers in the next step. You will gradually cultivate these potential customers by providing them with high quality, useful content with personalised messages at the right time, which clearly meet the specific needs that led them to you.
At E-Marketing Clusters, we understand how complicated a marketing automation process can be. We are specialised marketing automation consultants and we have full knowledge of how to use marketing and sales automation tools and we will help you take advantage of the most modern Marketing Automation tools.
We recognise that this can be a daunting task, especially if you are new to the process of integrating new automated processes.
We can make the process extremely simple and easy for you!
